Let’s Do Design Research Right
WORKSHOP
PUBLIC WORKSHOPS
Anybody can sign up!
IN-HOUSE WORKSHOPS
A private workshop for your company or organization!
These are some wild times! Most organizations are doing at least some research. And yet so many decisions are still based on personal opinion, groupthink, and wishful thinking while insights from studies pile up (and good people get let go) because knowing things about the real world feels…optional?
What do you do when you want to make sure you're communicating effectively or building the right thing, and you're facing pressure to take shortcuts. You don't try to make your case with data to change minds. That doesn't work.
It doesn't matter how much data you have, if you're asking—or being asked—the wrong questions and rushing ideas into production instead of participating in functional collaboration to gain real understanding.
You can help your team make better-informed decisions faster, if you start from the right principles.
Really cuts to the essence of what UX professionals need to focus on and gives really solid, wise advice for everyone doing research.
—some rando
You’ll learn how to:
Approach design research in challenging and chaotic times
Identify what you really need to know
Formulate and prioritize your questions
Understand how to use quantitative and qualitative data together
Choose research methods, activities, and tools
Improve collaboration across disciplines
Convince decision-makers of the value of learning
This workshop will give you a strong conceptual foundation that will improve your approach to any specific technique. We'll explore how to select the most effective methods to get the insights you need and avoid wasting time with research theater.
This is an interactive, participatory session with a limited group size.
The event happens in Zoom.
Who it’s for
Anyone who participates in the design and development of any type of product, service, or communication will benefit. This includes non-profit organizations! Designer, developer, writer, product manager, researcher, founder—whatever your role you'll learn how to fit more reality into your work.
If you're an independent consultant or freelancer, you'll learn how to get your colleagues and clients to understand the value of asking the right questions. For a taste of what we'll cover see A Design Research Framework.
How it works
This is an interactive, participatory session with a limited group size.
The event happens in Zoom.
About Erika Hall
Erika Hall is the co-founder of Mule Design Studio and the author of Just Enough Research and Conversational Design. She has a lot of stories.