KickStart
Home Page
Poor people are not victims awaiting rescue, as some aid organizations cast them. Starting on the Home page, we introduce some of the families who went from poverty to the middle class by investing in a KickStart product.
The Moneymaker
With products like The Super MoneyMaker, Kickstart has generated over 120,000 to date.
Appeal to the Heart and the Mind
We needed to help potential donors understand that poor rural farmers in Africa do need assistance to get out of poverty, but that assistance must come in the form of an opportunity.
Explaining the Complex Model
Donors are often more comfortable with the idea of making a gift directly to a person in need. The KickStart model, while proven to be sustainable and effective, is also more complicated to explain. Donations support the organization's efforts to develop and market products to the world's poorest people. KickStart creates new markets.
Make the Case in Context
Even impressive statistics are not enough on their own. We connect the aggregate impact with the real, individual stories they represent.
When we first met Martin Fisher, Kickstart’s founder, he told us some amazing stories about individuals he’d met in the field. Then he explained the very complex model that he’d developed to create jobs. His current website was about the model. We told him to make it about the stories.
The number one cause of poverty is lack of money. Many organizations around the world are dedicated to fighting rural poverty in Africa and the rest of the world. But poverty persists. KickStart ends poverty for good, one family at a time. They develop products that help people make money in places where there are no jobs.
We helped them tell the stories of these families, explaining to potential donors that their work is “real good, not just feel good.”