All Things Digital
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The All Things D home page asserts the personalities of Walt and Kara while making room for diverse voices. The skyboxes at the top recall the print edition of the Wall Street Journal. We were presented with the dual challenge of making the page feel simple and clean, yet full of interesting stuff.
Sometimes the best things in life are free. All Things D features a two-year archive of Walt's columns from the Wall Street Journal. And the Mossblog. And video!
Large photos are confident photos. When Walt and Kara walk into a room you know it. We wanted the website to have that same presence.
Need your daily dose of saucy, knowing commentary? John Paczkowski has a sharp tongue in that pretty head of his.
I like big type and I cannot lie (but something more elegant than the type trends that tend to scream "Web 2.0")
All Things Digital is the online extension of the D: All Things Digital conference. We worked with Walt Mossberg and Kara Swisher, conference co-founders and industry instigators, to create a destination blending the best of expert tech journalism with the immediacy of blogs and daily video.
Walt and Kara hail from the Wall Street Journal (and the site is still wholly owned by Dow Jones), so experience and integrity had to manifest. However, they function as an autonomous start-up wholly focused on all that is fresh and new. Maintaining this balance, while striving for the quality, craft, and utility we knew Walt would demand of us—this was our challenge.
Walt says: “The Mule team did a brilliant job of translating our ideas for AllThingsD into reality, on a very tight schedule, and we’ve received a flood of compliments on the result,” notes Walt. “At the very start, after a couple of conversations to draw out our tastes, Mule presented us with three design alternatives. Each was so good that we could have chosen any of them and wound up with a great site. And, just as important, the Mule folks were simply terrific collaborators. They were smart and experienced, but funny and pleasant. They were faithful to our central idea, but constantly figured out creative improvements. And they worked in record time, at a record pace, and were almost always available to turn around changes at the drop of a hat. We would work with them again any day.”
The site is built entirely in WordPress and uses the Brightcove video player. We had the privilege of working with Alex King of Crowd Favorite and Adam Tow who led the technical development, and ATD Project Lead Beth Callahan, henceforth known as the King of Everything.